As you may know 2017 was rough for us, family illnesses, delays, supplier hassles. We worked extra hard to manage our ever growing audience (thank you so much!!!!!) but as a smaller family run (by misfits) brand you can’t always be ready for the unplanned emergencies that inevitably happen. Gloomth has grown to the point where it has gotten difficult for me to have the hours to spend on the things that are the most inspiring for the label, but not quite large enough to hire more folks to do all of the less fun aspects like admin, production and such like (also I am a scary control freak).
So I had to make some choices.
In 2017 we announced our current production manager of nearly ten years would be retiring; after some health scares in her own family it was time for her to focus on her loved ones. We’re so sad to see her go, but we’ll always be family—weirdly united by this strange world we’ve built together. With her leaving our production space closes also. In preparation I interviewed replacements, I thought about opening another studio of our own, I weighed so many options in that regard— all seemed to just not be right for what I wanted for myself and for the future of Gloomth. I wanted to get back to the core of what and why I love doing what I do so much. Gloomth is the thing that drives me, I’ve built my life around this label, we’re no longer some scruffy teenager picking fights and getting into trouble, we are almost an adult now and it’s time for a huge a change:
It’s 100% official! GLOOMTH IS GOING INTO PRODUCTION!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I’ll have more detals to share closer to the start date, but I wanted to give everyone as much lead time to the transition as I possibly can. Starting later this spring Gloomth is going to be manufacturing our designs in lots, as in everything we carry will ship *FROM STOCK*. No waiting for production, no delays. We’ll be able to ship orders within 24 hours, meaning you get your clothes faster and we can spend more time doing the things we love like creating shoots, making tutorials, crafting accessories, throwing events, having workshops and all the things that make helming this misfit Gloomth Universe the most favorite part of my life.
And along with a faster turn around time I should mention we will be expanding our basic size range to include more standard plus sizes, our fabrics will be improving, and so much more! I will go into detail closer to the launch date.
What it means for now is that you have until March 10th to purchase any of the designs currently on our site and/or order something custom. We won’t be offering custom sizing initially (I’m hoping to sort out our atelier service by the end of this year for custom orders and minor alterations) so if you want something made just for you-> now is your chance. I can’t guarantee all of the designs you love will be available after March 10th (I do promise when we relaunch our style will be just as unique and awesome as it is now, don’t worry we aren’t turning into Old Navy).
In order to be able to go with a manufacturer we’ve had to cut our collection down significantly to start with (we’ll be expanding the range as we grow accustomed to the new process), which is why we’re giving you lots of lead time so you don’t miss out on any of our current designs.
I’ve talked at you enough for today, more on all of this soon! Now back to making art! And remember March 10th! March 10th!
(Thank you for supporting us, encouraging us, and inspiring us. I hope you’ll stick with us through this new evolution because we have some very big things in store!)
Also I’m happy to try and answer any reasonable questions about this process and the upcoming changes! Feel free to email me or comment below with your questions.
Taeden
