New “Cathedral” Photoshoot!

gothic lolita church photoshoot gloomth

In an effort to improve my photography I’ve been shooting almost every week lately, it’s a ton of work but I really want to push my work further so please pass the coffee! Last week I met up with the gorgeous Karen to shoot in front of one of my favorite places in Toronto- the Necropolis cemetery/chapel. I personally don’t feel very comfortable taking commercial photos in a cemetery (I’m not religious but I don’t want to disrespect anyone for whom these spaces are sacred)- though I know Goth has a long history of draping ourselves over random graves, and I’ve even broken my own rule once- so we didn’t do that, but out front of the gorgeous 1800’s chapel was fair game.

gothic lolita nun church doors outfit

gothic lolita iron gate photoshoot

This cemetery was founded in 1850 and some of Toronto/Canada’s prominent figures have been buried there over the years. It’s a truly beautiful space and the chapel itself is decked out in full gothic style- a rare sight in relatively young Toronto.

Karen wore our “Hymn” dress which was the perfect match for the beautiful chapel grounds!

gothic lolita nun photoshoot

Karen braves some chilly windy weather for these beautiful shots! We were cheerily shooting outdoors by the chapel when a staff member invited us inside of it to take photos. I didn’t want to just show up and start snapping away inside of a church- again my discomfort at using one culture’s religious spaces as a backdrop for commercial photos- but it was sure nice to be invited in. The chapel itself is stunning (though pretty dark inside) and we did take quite a few photos while we warmed up.

gothic lolita stained glass photoshoot outfit

gothic lolita stained glass photoshoot outfit

I’m really pleased with these photos and I can’t wait to work on more shoots! Thank you so much for braving the weather Karen and to the unnamed staff member at the Necropolis who invited us to shoot inside. 🙂

There are tons more photos from this series in our flickr album!


p.s. Karen is in an awesome gothic band and you can check them out here!

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Gloomth’s Etsy Sample Sale

gurololita makeup look

We’re trying to clear out our samples closet to make room for new collection designs this year (and get money together to pay for those new collections- eep)! I’ll be listing lots of discontinued and one off designs on etsy during this week at huge discounts.

Grab them while you can! 🙂 Link here!


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New “Laundry Day” Photoshoot!

laundromat photoshoot gloomth

“Do you dress like that every day!?”. Yes, even when doing my laundry. 😉

This fun photoshoot was an idea I’d been kicking around for ages so Sandra Von Ruin and I decided to just give it a shot! I couldn’t get any of my nearby laundromats (and the one in my ancient apartment building looks like it’s from Silent Hill) to answer me about getting permission to shoot- so we decided to just give it a shot! Laughing that we’d add a laundromat to the list of places I’ve been kicked out of for doing photoshoots.

laundromat photoshoot

So we wandered over to the nice laundromat in my neighborhood and delighted/confused the 2 folks doing their laundry by conducting a really fast guerrilla photoshoot right there! It was so much fun to showcase uber-Gothic style in such a banal and every day place. Being weird looking and creatively dressed in a mundane world. Something both Sandra and I are fairly familiar with, as is anyone who tends to more elaborate dress.

laundromat photoshoot

We got some really fun photos out of the day and we didn’t even get kicked out!

Sandra is wearing our new “Georgette” dress in the tall version.

You can check out the entire album of photos from this shoot on our flickr.

Thank you again to Sandra for participating in my bizarre photoshoot ideas! Lots more coming!


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All About Gloomth’s New Front Page Artwork

gloomth taeden hall artwork illustration

We are slowly overhauling the Gloomth website layout and feel! It was definitely overdue for some upgrades, and we’re nearly finished. This past weekend I spent Sunday creating some fresh artwork for the front page- I thought it’d be fun to talk about the elements in it and how I made it.

When I sketched out my plan for the new artwork I wanted something that encompassed all my current inspiration and obsessions and was still tied to the roots of Gloomth’s aesthetic and what we do. Something from my brain and a Gloomth Girl’s bedroom floor!

I like textures in web design- flat graphics don’t really appeal to me at all, and slick shiny computer-made art just wouldn’t suit Gloomth’s DIY culture. Tea stained paper just seemed the perfect textural solution when I first built our site in 2007 and it’s suited every evolution of the label since rather well. I still use the same scanned tea paper- that I originally made in my kitchen with actual tea and ink pigments- as a backdrop on this page and throughout the site.

I drew the character in the center with a few ink pencils (all the colored effects on the drawing were added in photoshop) and printed her off on tea stained paper. Sort of a paper doll Gloomth Girl.

For our Victorian inspiration- I’ve been referring to our style as “Victorian Grunge” a lot lately- I included a couple of my antique mourning brooches and a hair “wreath” inspired by Victorian mourning hair art.

There are some of my old toys floating around, including Vinegar the Gloomth rabbit! The pom-pom and netting came from my favorite vintage hat from my enormous hat collection. Bow-tie bows, broken dolls, and upside down grade-school style star stickers!

The damask fabric you see has been on our site since it began. It’s one of the first fabrics I ever bought when I learned to sew, so about 18 years (holy heck I feel old saying that)! I only have 1 small piece left but I made all sorts of things with elements of that fabric and it’s a print I just love. I laid it out as a base on  heap of antique housecoats, a Victorian handmade lace handkerchief, and a tattered white bow I wore in my hair a lot when I was a “ghost”.

I love the new page artwork and I think it’s a really perfect way to share all of my inspirations while still carrying Gloomth’s unique feel. I hope you like it too! 🙂


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New “Snow” Photoshoot!

gothic photoshoot in snow gloomth

This was hopefully our last chance this season to get some photos with snow in them! Poor Gloomth Girl Sandra Von Ruin weathered the chilly day for these gorgeous photos.

gothic style gloomth

We paired our new “Lucy” dress in black with simple black tights and gothic buckled ankle-boots for an easy and casual look that really showcased Sandra’s killer makeup style!

gothic fashion gloomth

This dress is available in a range of colors and custom made to measure!

Thank you to Sandra for braving the weather for these lovely photos! There are more of them in the flickr album also.


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New “Spring Shadows” Photoshoot!

early spring gothic photoshoot alouette dress gloomth

It’s the first day of spring in our hemisphere! Doesn’t quite feel spring-like here yet, no tulips or anything, but hopefully soon. 🙂 We’re excited to get back to shooting outdoors and enjoying the nicer weather! I am definitely itching to take my photography to the next level and practice more asap.

In the meantime here’s an early-spring themed shoot featuring Gloomth Girl Sandra Von Ruin wearing our “Alouette” dress. Paired with a traditional lolita headdress, gothic style ankle boots, and black tights it made a perfect casual gothic ensemble that’d be fairly easy to recreate at home. 🙂

gothic lolita outfit

Early spring is one of my favorite parts of the year, everything turns grey and brown, ghostly and pale. Fog rises from the lake as the air temperature fluctuates and you can hear the voices of familiar birds long before you spot your first robin. It’s also the most beautiful contrast against black clothing, rich earthy tones framing our black designs just looks quite perfect to me.

gloomth alouette dress

You can see the rest of these photos on flickr! And check our Sandra’s artwork on facebook too. 🙂


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May 7th Photoshoot Party!

union jack flag dress gloomth punk

We’ve had a lot of interest in our April Photoshoot Party so we’ve decided to try coordinating another for May 7th 2017! Details at the link above or here on Facebook!

As always we have a max of 6 spaces available for this date so please grab yours while you can!

See you there!


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