On Facing Crossroads as a Label

gothic outfit from gloomth

This year we have some big decisions to make for the next evolution of Gloomth. It can feel daunting to stand at a crossroads and have to choose a direction without having every answer, without seeing where the roads lead. There’s some comfort in knowing we’ve faced these crossroads before, and persevered whatever the choice made.

medic theme dress red cross

The first time we stood at a major brand change was when I gave up doing one-off designs myself. We’d just brought on someone to begin making items I’d designed from scratch as I couldn’t keep up with the altered-vintage pieces on my own anymore, they’d be snatched up off of ebay or the site before I’d finished the next.

Around that time some stranger who was friends with some of my friends posted an enormous essay on a public journal page itemizing all the reasons my work sucked in glorious detail. This was before internet trolling became every sexist-rejected-dude’s and angry idiot’s favorite hobby so it was crushing to find that someone would take all this time just to tear down the work I was doing. The problem was they weren’t 100% wrong (100% shitty yes, but not wrong)- I had been slipping in doing creative work because I couldn’t keep up with sales alone. I confess I basically cried an entire day over that (this is doubly funny considering how hateful the internet seems lately, where now if someone posted such an essay I’d be thrilled for the advertising/exposure). So I decided to stop doing one-off’s entirely and dedicated myself to the new designs/direction. And honestly it was the *best* choice and if I knew that person’s name I’d send them flowers today as I wouldn’t have the career I love so deeply now without that push! 

Bullshit makes a great fertilizer, and sometimes great things can come from your darkest times.

gothic lolita toronto fashion

The next crossroads was renting our first out-of-the-home studio and being able to scale up the made to order side of the business from there. We could cut work and distribute it to our seamstresses, we could store more fabrics and supplies, etc etc. I loved my sad little basement work space- at least until the sewer system for the Victorian building broke and poo/water started coming up out of a floor grate one day (Poopocalypse!). Thankfully that happened maybe 2 weeks before I moved out of it.

The most recent crossroads was 2010 when we were setting things in motion to move to a production facility so we could ship our items from stock. I was terribly sick that year, I’d had a form of pneumonia for almost 12 months at the time and my life was burning down outside of the label, high stress levels would be a vast understatement. Suddenly I found out I’d have to relocate myself and that all the plans I’d made to move forward had to be halted since I’d need to direct those funds towards survival/moving. We pulled out of the facility and collaborated with our current sewing manager to make an amazing little work space and to keep employing the people we did, which we’ve stayed in since.

embroidered skull dress gloomth

What all these crossroads have in common is a reminder that I have the most amazing support network and people in my life. I’d never have taken the leap to make my own designs without our first sewing manager, would never have gotten a studio without the 80 year old landlord letting me rent it for half what my city rent is now, would never have survived as a label without our current sewing manager dragging me up by my collar and making me persevere. There aren’t words for the gratitude I have for these people, and for everyone who’s shared our photos, bought our designs, or just watched as we continued this journey.

We’re now enduring some growing pains and researching the next step. This crossroads is super scary, but I think once the research is done and I’ve explored all options thoroughly we’ll make the best decision about the next evolution of Gloomth. It’s exciting to consider the possibilities. This isn’t our final form! And I can’t wait to see what we do next!!! 🙂


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Auxiliary Magazine Features Gloomth’s “Ghost Story” Collection

gothic corset overdress victorian gloomth

2016’s themed collection was our “Ghost Story” line! Inspired by tales of ghosts and the wispy end of winter this collection was so much fun to create.

This week Auxiliary Magazine has a quick feature on the collection over on their website!

gothic clothing gloomth

Thank you so much to Auxiliary for including us. We can’t wait to share our upcoming mini-collections with you soon!


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New “Pierrot” Photoshoot!

pierrot clown makeup fashion gloomth

This past weekend I managed to fit in a quick photoshoot with Kuroihitomi! The theme was a sort of casual take on Pierrot the Clown style using our new “Lucy” dress. We had a lot of fun on a bright spring day creating these photos, I hope you like them. 🙂

pierrot clown outfit neck ruffle

For the makeup in this shoot we capitalized on Kuroihitomi’s super pale skin and added simple black blown-out eyeshadow and wispy false eyelashes (including 2-3 cut sprigs of them on the bottom lash line). Two black hearts drop under her eyes below two black stick on gems. Finished with muted red lips and pink blush! Voila, super easy and really cute.

pierrot clown outfit gloomth

pierrot costume outfit fashion

You can check out the entire album from this shoot here on our flickr!

Thanks again to Kuroihitomi for modeling for this fun shoot! More photos and outfit inspiration are coming soon. 🙂


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New “Clara” Playsuit Now Available!

lolita romper playsuit cute

We’ve had quite a few inquiries about the wine red romper that’s appeared in a few of our shoots recently. I’d been holding off adding it to the catalogue on the website since it’s part of an upcoming themed collection, but really who wants to wait? SO HERE IT IS! 🙂

Our new “Clara” play-suit is the perfect go to look for late spring! An adorable retro feeling onesie with bloomers. Available in a range of colors with choice of accent shades to make it your own. Black with pink? Grey with cream? Rose pink everywhere? Basically any of our colors in combination.

Works beautifully in a clown-themed look or pair it with over the knee socks for a more dolly style.

It comes in sizes XS-2XL or custom made (including plus sizes). Super cute and perfect for clown-theme looks or as a sweet doll summer style. 🙂

Check it out on our site now.


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Monica Cook’s Visceral Haunting Art

monica cook

Monica Cook is an American artist who’s work features visceral, strange things. I came across her work through a friend recently and was captivated by her sculptures and then pored over her paintings and photography! All of her work is filled with a visceral lush energy that is both captivating and really unnerving.

monica cook painting

monica cook photograph

Born in Dalton, Georgia in 1974, Monica Cook moved to Savannah, Georgia to pursue a bachelor’s degree in painting at the Savannah College of Art and Design.
Since graduating in 1996. Cook recently completed a residency at the School of Visual Arts in New York City, where she currently resides, continuing to work as an artist.

Her paintings have been included in numerous solo and juried exhibitions throughout the United States and abroad. Selected exhibitions include the King Bridge Biennial at the Columbus Museum in Columbus, Georgia (2005), Migration at the Pinnacle Gallery in Savannah, Georgia (2005), and Art Link at Sotheby’s in New York, Amsterdam and Tel Aviv (2000-2003).” (lifted from her facebook)”

monica cook milk fruit

The sculpture photos above are from her “Milk Fruit” collection and are some of my favorite pieces of hers. They’re simply fascinating! I highly recommend looking through her whole portfolio if you need some eerie inspiration today.

Follow her on Facebook


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Individual Photoshoot Packages

gurokawa outfit fashion gloomth

Since we began offering our Photoshoot Party events I’ve had a lot of inquiries about individual or small group versions of them. Gloomth Girl makeover and a photoshoot in one of our designs (which would be included in the package- made to your size). We already offer custom coordinated ones for groups of 6 but we’re considering offering on-location style packages for smaller groups or even individuals. This would also allow us to do them in places outside of downtown Toronto, as we wouldn’t need to rent studios and bring entire teams! 🙂

These would also make a great option for when you want gorgeous photos in a new outfit to share on social media or to give as a gift.

So as I am rolling this idea around the table I thought it might be good to ask for your feedback on it! If you’d like to weigh in just fill out the quick, anonymous survey below. THANK YOU!

*You can also input other answers than the very few listed below if you have suggestions/thoughts. 🙂


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3 Bunny Themed Outfit Ideas from Gloomth

Easter will soon be upon us! This holiday sure makes stocking up on pastel home accents easy, baby chickens and lambs printed on everything, and discount candy the week after also! Here are 3 Easter bunny themed outfit ideas featuring Gloomth designs, just in case you need some dress up inspiration this season. 🙂

guro gothic easter bunny outfit

Guro/Bloody Bunny- A super simple look to recreate if your wardrobe tends more towards the darker color spectrum. Hexcelle is wearing our “Doll” dress above paired with layered black and white wrist cuffs, stripey socks, a homemade eyepatch, and lace bunnyears! For makeup we added red eyeshadow and red glitter drips around her eyes, super easy and messy looks great with this style so don’t worry about having to be a makeup professional to pull it off!

gothic fantasy bunny outfit

Fancy Gothic Bunny- For this look with Sandra Von Ruin we pinned heaps of cheap rhinestone prom jewelry and sparkling clips into her wig, creating a sort of glittering crown. With her makeup we went crazy with gothic style accents- more rhinestones, heaps of purples and blacks, and paled out white skin. Finished with lace bunnyears. We’d love to see this style of makeup/hair paired with our “Alouette” dress for an over the top feel.

pastel daisy bunny shironuri outfit

Ghostly Spring Bunny- For this look we layered vintage housecoats/peignoirs with a white Gloomth dress (our “Sorrow” in white would look great in this outfit). I made a quick pair of bunnyears filled with retro style fake daisies and tiny white flowers for a spring feel. This style would be awesome worked into a Shironuri style ensemble!

Happy hopping!


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