Sometimes creating a photoshoot for Gloomth feels like hanging out with your friends, you end up goofing off and laughing about things and somehow the work gets done, but it doesn’t feel like *work*. This was one of those times! I think when shoots just feel fun it really shows in the end results!
Clara Venice is a Toronto musician and singer! She plays the theramin and a whole array of other electronic instruments and makes dreamy, magical pop music.
Her rainbow kawaii aesthetic was a perfect fit for this “heap of dolls party” theme I’d had brewing in my head for ages! So I made a giant pile of vintage toys and dolls in my studio, pink balloons, and pink backdrops and we set to it.
The resulting photos sit right at the intersection of adorable-kawaii and unsettlingly-saccharine. I love exploring how cute things can easily turn ominous or creepy by simply changing how they are presented or lit.
Heaps of thanks to Clara for modeling for us! I hope we can create more fun looks together in the future!