The last 12-24 months have been shadowed by death for those of us at the ‘Cult. We have lost dear friends and cherished family members, and it has turned our thoughts towards the mystery of death, of the rituals associated with remembrance and goodbye. Our “Memento Mori“ collection is the darkest hour before dawn breaks, the pool of shadow at the end of the path, a celebration of the unknown, of how something frightening can be beautiful. We want to honor the one true thing- we will all die- to remind ourselves that each day is precious, to live with passion, creativity, beauty, and art in every moment.

The pieces in this collection have been influenced by ritual mourning clothing and ephemera from various historical eras. Presented in a nearly monochromatic color pallet relying on the silhouettes, textures, and fabrics of each design to stand out, much like traditional mourning apparel. Blended with Gloomth’s signature strangeness to create something both familiar and unique.

This collection is also a nod towards Gloomth’s roots, to our “Modern Mourning Attire” slogan and the morbid fascinations of our label and the Gothic subculture from which we originate.

For the launch photoshoot we decided to go with a simpler environment. The models pose in a pale room, without furniture or adornment. Often with a large tattered rabbit doll, he symbolizes memory- something you hold, turn, and drag along with you everywhere, growing more threadbare and worn as your mind paces over it. We wanted to evoke the feeling of loss, of quietly remembering, of chasing a ghost within your memory.

Memento Mori means remember you will die, and remember those that have. We hope you will love these designs, and the meaning behind them. Of our own little curtsy to those we will remember, always.

-Taeden