HAPPY NEW YEAR! It’s finally 2013 and we are looking forward to a creative and exciting year ahead. 2012 was a year of building for us, of planning and preparing, setting things up so that 2013 would be amazing. Now that it’s here we couldn’t be more thrilled!

The last chore on our 2012 list was to give our website a fresh look. It took most of our holiday to complete but it’s now up!

You may have noticed we’ve taken a slightly different turn visually with the site. It’s not a drastic shift but it’s a bit less “spooky” and much more bright/approachable.

Gloomth is an odd duck, we don’t suit any category fully. We aren’t solely a Gothic brand (we like our frills and colors), we aren’t a Lolita brand (we tend to like our skirts shorter), Gloomth exists between definitions. We’re our own style, our own monster- much like our fans!

What we’ve attempted to do with the site update is to express who/what Gloomth is as an aesthetic. We’re feminine and sweet but also dark and strange. Perfectly contradictory. But that’s a tricky thing to convey on screen!

We often say that Gloomth is a “love letter from the misfits of the misfits”, our thank-you card to those who don’t fit in and don’t wish to. So that’s why the tiny hearts have appeared throughout the site, they’re reminders of that, Valentines from us.

Our bunny mascot has also been appearing all over the site in his various forms, some of which are winking.

We’re quite pleased with the new site, and we hope you’ll like it too! Welcome to 2013!

What do you think of the new site look? 

-Taeden