One of the problems with creating “subculture” specific fashion is that it’s almost expected that we fall into a single category. Become specialists. That we adhere to the rules and guidelines of that, and then market solely to those individuals who relate to that category alone. Yeaaaah you can see where that gets bloody annoying.

We used to get a lot of flack for not being “Lolita” enough or that we had white pieces when we are “supposed to be a Goth brand” (or not enough weird chains hanging from stuff). It’s a little like when you’re a teenager and you feel as though you don’t fit in and everyone is lobbing contradictory expectations at you, which is counter productive because you simply can’t be everything and it will make you crazy trying to be.

There was a point at which I vary nearly cared about those opinions. But I have always been really bad at doing what I was told, I take pointless personal rebellion to an obscene degree (heh). So what I think those “critiques” have done for Gloomth is to push me to be more creative, to combine elements, to help the label develop into it’s own style. Feminine and ferocious, the manners of the Victorians with the creativity of the original goths, something for the misfits among the misfits.

We aren’t a lolita brand anymore than we are any other one single thing. Just like our customers and friends aren’t any one single thing. Every person creates their wardrobe to express themselves and their moods, clothes change with seasons with interests, much like people do.

Gloomth creates clothes to be blended into the elaborate alchemy of your wardrobe. Pieces that suit lolita tendencies, items that fit a classic goth feel, and lots of things in between and all over.

I was thinking about these things as I rewrote some of the “about us” section on the website. So this is my rant for the day, :P.

-Taeden