Every now and again someone lobs the old chestnut of “Gloomth isn’t ___!” at us. It’s been a constant since we began the label, being told we aren’t goth enough because our pieces can come in all these non-black colors, or not lolita enough because we occasionally shoot our dresses without blouses or someone doesn’t like the petticoat we chose for whatever shoot, etc etc. The thing is we weren’t trying to fit any one single subculture style. We never have.
I design clothes that please me, I’m a very selfish animal in that sense. The style has evolved as my taste and our audience has. My work pulls from all sorts of things that I love- historical fashions, subcultures, music, flowers etc etc. The result is something entirely it’s own.
Gloomth is for the Misfits of the Misfits. It’s an aesthetic that can be pulled into all sorts of styles. Our fans have never been one single style type so why would our work be?
I appreciate that people are protective of their styles and subcultures, but be wary of stagnation by holding up rules before creativity. And really, they’re just clothes. And your scene isn’t cheapened by other people enjoying it in different ways than how you do.
For the record we do welcome practical feedback on our work of all other sorts! Have a suggestion for improving one of our designs? Want to see something photographed differently? Constructive and relevant comments and feedback are how we improve, and we value that input. You can email it to us directly or through any of our social media accounts.